Adios Lid Lines!

If you're anything like us you get a little grumpy when you spend time picking out an eye shadow shade from any one of the many great brands on the market, applying it and then like clock work your make-up begins to disappear. It can be so frustrating! Plus those pesky lid lines that develop can take a polished, made-up look and well... leave you looking less than polished. Plus everytime you blink, those lid lines make us look unkept, greasy and like we have extra lid wrinkles! Now - a TRUE cure your shadow blues. Drum roll please... welcome Bye Bye Lid Lines to the rescue! It is brand spanking new and we are SO excited for its debut! Bye Bye Lid Lines is an age reverse crease-proof shadow primer that works on all skin shades, glides on and disappears. The product is heaven send and like its cousins Bye Bye Under Eye and Bye Bye Pores the product does its job and then some! The shadow primer is loaded with Hydrolyzed Collagen that helps smooth out any lines and Vitamin K that actually helps reduce discoloration on your lid. The primer will keep your shadow in place while brining out its maximum vibrancy and pigmentation. Plus you get younger looking lids at the same time! Now that's something we can say hello to!

Powder That Makes Pores Go Poof!

New Beauty Magazine is raving about the magical Bye Bye Pores High Definition Silk Micro-Powder and we understand why! It's a silky smooth, heaven-sent pore erasing translucent powder that lives up to its name, big time! The powder is so silky it feels like pure cashmere on your skin. But its true magical powers come from ingredients like hydrolyzed collagen that help forgive a multitude of skin sins. It glides over your face to fill in enlarged pores, imperfections and fine lines (you know the ones that don't disappear no matter what you do). And if you have any discoloration from acne, rosacea or broken capillaries Vitamin K helps reduce discolorations while anti-oxidants fight off daily environmental damage. So if it's sexy smooth, perfect skin you're lusting after just make a wish, swipe on some of this magical powder and voila... your pores will go poof!

Buff On, Buff Off!

If a stranger were to peek in your make-up bag would they be a little shocked by the number of brushes and tools scattered around (come on, be honest!)? For many beauty addicts the answer is easily YES. But you have an excuse... there are so many make-up brushes on the market it's hard to know which one is multi-functional. So here's the deal. A small kabuki buffer brush like our Mini Buffer Brush can do the job of just about any brush for your face with precision and ease. Want a few tips? Here you go! Starting with concealer, liquid foundation or powder? No problem! Distribute the product around your face and begin buffing to perfection. Next, use the brush to contour your face with bronzer. Take a product like Get Wet Waterproof Bronzer and use the mini buffer to blend in the bronzer below your cheek bone (if you make a fishy face and suck in your cheeks you'll see exactly where to apply it). Finally, use your favorite blush and dab it on to the apples of your cheeks in a diagonal line up towards your hairline. Now use the buffer brush to blend the color in so it looks like a natural glow. Now you can throw the mini buffer brush in your bag for a weekend getaway without having to pack the equivalent of what you'd find at a beauty supply store! See... you're a pro already!

I do! Do you?

Summer is quickly coming to an end and so are many of the thousands of weddings held across the country this season. While you're probably excited to ditch the bad bridesmaid dresses or sign the final bill for the big day it's also fun to look back to see what was hot this summer in terms of matrimonial style. One of the biggest events of the summer: former first daughter Chelsea Clinton's wedding to Marc Mezvinsky. It looked like something out of a princess, fairy tale, happily-ever-after-kind-of-book we used to read as little girls. The gowns, the cake, the romantic vows... oh my! It's enough to make any girl start to daydream about her own big day. While most of us only fantasize about designer gowns, multi-tiered cakes and professionally choreographed first dances the new Mrs. Mezvinsky made it a reality. She glowed in a strapless silk organza gown adorned with a crystal encrusted belt designed by Vera Wang (of course!) as she walked down the isle with close to 500 of her closest friends and family looking on. Her make-up was simple and clean with rosy cheeks and sparkling eyes that really "popped". Her eyes were accentuated with a bronze eye shadow similar to shades found in IT Cosmetics Eyes of Seduction Palette in place of a darker liner followed by a few coats of black mascara. And, if you happened to notice her toned arms you're not alone! We did, too. The bride reportedly achieved the svelte look by sweating it out in grueling 60 to 90 minute spinning classes every day. So cheers to Chelsea and Marc and here's to hoping our prince charming is right around the corner!

Big Full Brows... Back Big Time!

Fall is right around the corner and with it comes one of the hottest beauty trends of the season: full, voluptuous brows. Your eye brows are finally getting the attention they so rightfully deserve because they serve as the frames for your eyes. But if you're like us, you're worried you've plucked a few too many and won't be able to achieve the look! But don't fear...Brow Power is here! Plus a few bonus tips for fab, full brows that give you your most beautiful frame!

A GREAT Brow Product Makes All The Difference!
Use a pencil that natually blends into your brow hair and gives a polished look! Our It Cosmetics Brow Power with Brow Enhancing Technology uses a patent-pending blend of cutting-edge ingredients to target the look of brow hair loss and will even help restore your brow hair follicles. That's beautifully shaped brows with bonus benefits! Plus you get a full face chart included for your perfect frame!

Grow out your Brows
If you're going to embrace the new, fuller brow (think Kim Kardashian), you'll want to start growing them out. So you don't feel overwhelmed (or look like Oscar the Grouch) start one row at a time. It can take up to six months to grow brows... so be patient. In the mean time you can use a highlighter power or shadow slightly lighter than your skin tone on your brow bone to diffuse the look of stubble.

Trim any Hangover
As you grow your brows don't forgot to keep them properly trimmed. Confused on how short to trim then? Take a toothbrush and brush the hairs towards your nose in the opposite direction they grow in. Then carefully trim any hairs that hang over your natural brow shape. Follow the simple steps on our Brow Power chart for the perfect start, arch and end points every time!

By following these easy-to-master tips your brows will look strong yet feminine and you'll have that "Je ne sais quoi" feature everyone will be lusting after but won't know how to copy!

Mama Skin Drama

Ahhh...you're pregnant, about to experience one of lifes biggest blessings and to top it off, you're skin is "glowing" right??? Unfortunately for many of us, our belly isnt the only bump we get from baby! That's right, pregnancy can severely affect a new mommy's skin. Increased hormone levels, weight gain and sleepless nights can add up so some serious skin issues. But don't fear, some TLC for your skin is here! Here are a few of the most popular pesky pregnancy pop-ups and how to solve them!

Acne
While you're pregnant your body produces extra progesterone that signals your glands to secrete more oil. That extra oil can clog your pores and lead to breakouts. Try using an all natural cleanser that contains the natural ingredient sulfer and is free of harsh chemicals until you have delivered your baby and are done breast feeding. Also, to conceal your blemishes, use a non-comedogenic concealer with calming ingredients such as our Bye Bye Under Eye.

Dark Spots

Skin discoloration happens when elevated hormone levels trigger pigment producing cells resulting in a condition called Melasma. Celeb mommy Brooke Burke has openly admitted to having patchy areas of discoloration on her face and says she combats the problem by using a broad spectrum SPF. Dermatologists recommend staying out of the sun, wearing large hats and always applying sunscreen during and after pregnancy to avoid darkening the areas.

Puffy Eyes
Sporting a baby bump or taking care of the new little one can lead to exhaustion and poor circulation (hello cankles and puffy eyes). But don't fear, cucumbers and concealer are here. Cucumbers are natural diuretics that help beat under-eye bloat. Just slice a cool cuke and put them on your eyes. Follow with a concealer that works overtime to reduce under eye puffiness and discoloration while strengthening the delicate skin around your eye. It Cosmetics Bye Bye Under Eye does just that plus packs vitamins A, C and E to nurture tired skin.

There are ways to look good and feel good about yourself even if all of the attention seems to be on your new little one. Just make sure to talk to your ob-gyn before using any new products if you're a new mommy.